Content marketing is a perfect way to improve your company’s online presence and get the word out about your listings.
Content marketing is a perfect way to improve your company’s online presence and get the word out about your listings.
A great way to improve your rankings in Google search results for keywords related to real estate could be by using content marketing. This will help you establish yourself as an authoritative source of information, and can make the difference between success or failure when it comes time for people looking online about what property they should buy!
What is content marketing?
Content Marketing includes the creation of any type of written, video or audio material used to promote your real estate agency online.
For example – an infographic on home prices in Denver would qualify as “content” under this definition.
The term “content” could be applied equally well whether it’s text-based blog posts with pictures that are updated regularly; articles syndicated across multiple platforms through social media channels such Twitter feeds and Facebook pages; photosets shared via Pinterest boards.
You should start by brainstorming keywords that relate to your industry – including any services, locations or other terms people in this area might search when they’re looking for a home.
Written website content
It’s important to have the right content on your website. With so much information available, it is easy for people and potential clients or customers attention spans can be ruined by long sentences with uninteresting topics that don’t relate directly back into what they were originally searching for.
The written material should always have something interesting about its subject matter while also adding some humor.
Keyword Research: The Key To Attracting Your Most Valuable Customers!
The most valuable customers are typically found through keyword research. You can use this to determine what topics and keywords you should target in order attract them, such as “Best Neighborhoods In [Your City]” which would be beneficial because it is relevant for home buyers living there.
You can always use an online tool to expand your keyword list. There are a handful of tools that you can use, including Keywords Everywhere, keywordtool.io.
Once you’ve come up with some keywords that people in the area might search for when looking buy or sell a home, start brainstorming other industries these words could relate too – such as services offered by company and any locations where they operate; this will give them even more options on what type of service/product they’re interested in buying from you!
Keep these tips in mind when designing your next website, or contact with us anytime for more information!
