A website is a dynamic and ever-changing entity. It has to be up-to for it to work properly in order to attract potential clients, which means that there will always need updating or redesigning from time to ensure user comfortability so they can fulfill their objective of what was wanted when visiting your page.
Redesigning a website is an expensive and time-consuming process that requires more work with each redesign. But what about SEO? Is it necessary to conduct an SEO migration for your business or company’s site, even if you are not changing any of its content on the front end!
How often should we do these redesigns anyways – in case there was ever such a thing as “too soon?” This can get very involved; but luckily digital marketing agency Alfatek Digital has got our back when designing websites.
If you have recently noticed that your website is not getting customers, it has an old design, your marketing objectives or your value proposition have changed, or your website has simply stopped working correctly, it is time to redesign it.
Next, we will answer the previous questions and give you tips so that you do not lose the SEO positioning you already have.
Importance of SEO web redesign
Before starting, it should be noted that it is necessary to perform an SEO migration for a website when it comes to a redesign.
However, being a sensitive issue, the ideal is to ask for help from a specialized online marketing agency. In this way we will avoid losing the position in which we have invested so much effort.
That said, it is important that you know that, if you do not do so, you could suffer some of these consequences:
- Appearance of broken links. If the web redesign changes the architecture of the site, it is likely that the user will find links of this type that affect the experience of it.
- Wpo slowdown. If you create too many redirects to avoid the above, your site’s loading speed will be slower. Something that Google penalizes, by the way.
- Duplicate content. This is usually one of the big problems of a web redesign. If you recycle content, be careful that it does not end up duplicated.
- Confusion in users. If a person is used to browsing your website in one way and you change the steps to take to get to a certain place, it could create confusion and a bad experience.
Tips to redesign a website without losing SEO
Let’s now see those tips or advice that we must take into account so that none of the above happens on our website. And therefore SEO is not affected by redesigning.
➽ Prior SEO audit
In order to know what is the status of the positioning that we want to maintain, the first of all is to carry out an SEO audit. This will give us information on problems and improvements to be made, as well as allow us to prepare a backup with the most important data.
In the same way, it will help us to identify the starting point in terms of organic traffic and SEO is concerned to measure evolution.
➽ Monitoring and monitoring of migration
On the day of migration, it is necessary to check that there are no technical errors. For this, all the involved team must be synchronized and carry out a follow-up of redirects, operation of new URLs, canonical tags, internal links.
➽ Final check
And finally, for the web redesign to be successful and not affect SEO, it is necessary to control that everything is going as planned. That is, once the process is complete, you should continue to perform checks to ensure that no problems arise, you maintain visibility, no 404 errors appear or you do not lose positions in the Google ranking.
In closing, we would like to give you one more piece of advice. When proposing a new design for your website, it is advisable to work with the testing or maintenance website in “noindex” “nofollow” to avoid duplication of content and possible penalties.
Keep these tips in mind when redesigning your next website, or contact with us anytime for more information!